This forecasted and much-anticipated SUMMER CAPSULE ’24 collection by Represent is the call for fashion lovers to live in vacation permanently. This marvellous collection is all about the summer mood with extra roomy silhouettes, lightweight textured fabrics, and oh so charming antique white, royal blue, and latte brown hues. Let’s take a closer look at the best summer collection that is guaranteed to take your summer outfits to new heights.
Represent is the British luxury fashion brand created by the Heaton brothers George and Mike in 2011. Even more, the brand remains consistent with quality, where every piece of clothing produced is a result of hard work, perfection and improvement. The strict control in the planning and making of each collection, each figure, and each unique item guarantees the quality and, therefore, the style. They have a very clear and rather bold mission of building the best brand in the world and Represent is still striving for a higher level of fashion, and the SUMMER CAPSULE ’24 collection is a vivid example.
Let’s explore the standout pieces that make this collection a must-have for the fashion-forward individual:
Permanent Vacation Smart Jacket
Step into summer with sophistication in the Permanent Vacation Smart Jacket in Antique White. This slightly oversized summer jacket is a true masterpiece, crafted with meticulous attention to detail.
The jacket boasts a 100% cotton outer shell, providing breathability and comfort in the warmer months. The interior features a Represent branded lining, adding a touch of luxury to this already exceptional piece. The smart design incorporates asymmetric flap pockets, complemented by additional layered welt hand pockets, offering both style and functionality.
Key features:
- Slightly oversized fit for a relaxed summer look
- Antique White colour perfect for the season
- 100% cotton outer shell
- Represent branded lining (80% Polyester & 20% Cotton)
- Asymmetric flap pockets and layered welt hand pockets
- RiRi branded front zip closure with popper fastening overlays
- Adjustable cuffs with popper fastenings
- Embroidered Represent branding on chest and back
- Stand collar for a refined silhouette
Elevate your summer ensemble with this versatile jacket that effortlessly transitions from day to night. Don’t miss out on adding this statement piece to your wardrobe.
Long Sleeve Pinstripe Shirt
Style yourself with the refined charm of the long-sleeve pinstripe shirt in blue. To get that casual summer look, this piece is slightly oversized, a modern take on this classic piece.
To give it that extra touch of elegance, the shirt’s hem line is curved forward and backward to give the shirt a relaxed look. This is more so given that the placket is concealed at the front to give the garments a neat and more classy look.
Key features:
- Slightly oversized fit for a contemporary silhouette
- Vibrant Blue pinstripe pattern
- 100% cotton construction for breathability
- Curved hem at front and back
- Concealed front placket for a refined look
- Two functional chest pockets
- Embroidered Initial logo on the left chest pocket
The shirt can be worn with perfectly fitting trousers for a business casual setting or casually with your favorite jeans or shorts, making it one of the go-to shirts for the warmer season. Add it to your collection and make today a little more classy.
Permanent Vacation Shirt
Take yourself on a permanent vacation with the Permanent Vacation Shirt in Flat White. This luxury summer shirt can be described as a perfect embodiment of elegant leisurewear, made of the soft natural fibre that allows wearing it during hot summer days.
The loose-fitting, slightly oversized silhouette and revere collar give the garment a casual yet elegant air, while the Permanent Vacation print in royal blue on the back and chest brings a fun spirit to this classy piece.
Key features:
- Slightly oversized fit for ultimate comfort
- Flat White colour base
- Lightweight and textured natural fibre (100% Ramie)
- Revere collar for a casual yet refined look
- Royal blue Permanent Vacation print on back and chest
- Designed to pair perfectly with the Permanent Vacation Shorts
Make a statement at your next summer soirée or beachside retreat with this striking shirt. Complete the look with the matching shorts for an ensemble that embodies the spirit of endless summer days.
Waffle Shirt
Relax in style wearing the Waffle Shirt in Ultimate Grey. This is a perfect shirt to wear during the summer; it is loose-fitting, crafted from soft material, and has a mineral wash that gives it that extra layer of texture.
The waffle pattern adds a dimensional aesthetic to the fabric and gives the garment a soft hand feel as it is made from a luxurious cotton blend. This is apparent in the revere collar and side split hem, which give the overall relaxed look and feel to the piece of clothing. The Represent logo is embroidered on the clothing and there is also a metal bar logo at the bottom of the split side hem.
Key features:
- Drapey fit for a relaxed silhouette
- Ultimate Grey colour with mineral wash finish
- Luxurious fabric blend (50% Organic Cotton, 50% Polyester)
- Waffle jersey texture (220gsm)
- Revere collar for a casual look
- Side split hem for enhanced comfort and style
- Embroidered Represent logo
- Metal bar logo at the hem
Whether lounging by the pool or enjoying a casual dinner, this shirt promises to keep you looking stylish and feeling comfortable. Don’t hesitate to add this versatile piece to your summer wardrobe.
Towelling Shirt
Make a bold statement with the Towelling Shirt in Jet Black. This innovative piece showcases Represent’s commitment to pushing the boundaries of fabric and design.
Crafted from a custom fabric, the shirt features a jersey base adorned with towelling repeat Initial details throughout, creating a unique texture and visual appeal. The slightly oversized fit and revere collar maintain the relaxed summer vibe, while Cobrax popper fastenings add a modern touch to this exceptional garment.
Key features:
- Slightly oversized fit for a contemporary silhouette
- Jet Black colour for versatile styling
- Custom jersey base with towelling repeat Initial details
- 100% Cotton Compact Jersey (372gsm)
- Revere collar for a casual yet refined look
- Cobrax popper fastenings for easy wear
- Unique texture and visual interest
This is a unique shirt that sets you apart from other people and is at the same time comfortable to wear, trendy and innovative. This piece will beautifully complement your summer evenings and become a part of your luxurious collection.
The Summer Capsule ‘24 is the latest collection of Represent and it can be said that this brand only produces quality, stylish and innovative clothes. Every item in this capsule is wearable yet embodies summer in the simplest way possible; it provides options for the stylish man. From the elegant Permanent Vacation Smart Jacket to the daring Towelling Shirt, this collection has it all for any situation.
Forget the notion of a temporary vacation and upgrade your summer outfits with these outstanding items. The Summer Capsule ’24 is now available, giving you the chance to bring Represent’s essence of luxury and modernity into your wardrobe. Do not let this opportunity pass and become the summer of your dreams regarding stylish clothing. Shop Now!








































