A little more than ten years ago, JARLO opened its doors in a tiny stall in London’s famous Portobello Road Market. Carly Hallahan, who serves as creative director, is responsible for expanding the brand’s reach and acclaim around the world. The mystery of her identity continues. How? By following her heart and doing what she loved.
The brand has expanded with each new collection, increasing in popularity and breadth while remaining affordable and true to its original vision. There’s a JARLO style for every woman, and the brand encourages customers to go their own way.

What is a fishtail dress?
Fishtail dresses are timeless garments that have become increasingly popular over the years. Its signature look consists of a trailing skirt that resembles a fish tail, hence its name. Typically long, it is one of the most elegant pieces of clothing you can own and pairs nicely with statement jewelry. Fishtail dresses evoke images of classic Hollywood glamour and often make an impactful entrance at social events, whether it be weddings, proms, or galas. Whether you prefer plain colors or flashy prints, a fishtail dress allows you to boost your confidence while charming everyone. It will certainly leave you feeling like the belle of the ball.
Are fishtail dresses flattering?
Fishtail dresses have become incredibly popular in recent years, and for good reason – they are incredibly flattering! They hug the curves of a woman’s body perfectly and manage to do so without looking too revealing. With the right accessories, fishtail dresses can make any woman feel beautiful and confident. Additionally, their slim fit is perfect for those special occasions that call for a more glamorous look! There’s no denying that fishtail dresses are the perfect choice for creating an unforgettable outfit.
5 Best Fishtail Dresses
5. Carlin High Neck Fishtail Dress with Open Back Detail

Jarlo London’s Carlin High Neck Fishtail Dress with Open Back Detail is an elegant dress ideal for your next special occasion. The high neckline and figure-skimming fit offer a timeless silhouette that will make you stand out from the crowd. The subtle open back detail adds a modern twist that completes the look. Perfectly tailored in a beautiful jacquard fabric, this dress will ensure you look and feel your best throughout the night. You won’t need to worry about sacrificing comfort for style because Jarlo has masterfully combined both aspects in this gorgeous garment.
- Fits true to size, however those who are between sizes should take the larger size
- Designed for a slim fit
- Mid-weight, slightly stretchy fabric
- High neckline
- Open back with T-detail
- Floral lace inserts
- Fishtail train
- Concealed closure
- Standard length
- 95% Polyester & 5% Spandex
- Model wears UK 8 STANDARD and is 1.75 m / 5’9″
4. Amelie Strapless Maxi Dress With Cut Out Detail

Jarlo London has crafted an elegant and fashion-forward must-have for the summer wardrobe. The Amelie Strapless Maxi Dress With Cut Out Detail is a luxurious staple piece sure to help you stand out from the crowd. Featuring an alluring sweetheart neckline with intricate detailing and subtle cut-outs, this garment moves with grace while providing a form-fitting silhouette that is perfect for your next special occasion. Jarlo London makes their clothing in the heart of the U.K., so you know that when you wear this piece, you are wearing roundly praised quality and style.
- Fits true to size, however those who are between sizes should take the larger size
- Designed for a slim fit
- Mid-weight, slightly stretchy, smooth woven fabric
- Waist cut out detail
- Sweetheart neckline
- Padded bust
- Strapless design
- Small fishtail train
- Zip back fastening
- Standard length
- 97% Polyester & 3% Spandex
- Model wears UK 8 STANDARD and is 1.75 m / 5’9″
3. Jacey Shoulder Ruffle Maxi Dress with Thigh Split

Jarlo London has done it again with this dreamy Jacey Shoulder Ruffle Maxi Dress with Thigh Split. Its serene emerald hue and fluid silhouette fits perfectly into a night-time occasion, whether you’re attending an intimate family affair or a swanky office soiree. The billowing sleeves are balanced out by the simple double thigh split; the dress cleverly shows off just the right amount of skin to keep you feeling confident and beautiful throughout the evening. Whether you team it with statement accessories or let its ethereal allure talk for itself, Jarlo London’s versatility will ensure you make an unforgettable impression wherever you go.
- Fits true to size, however, those who are between sizes should take the larger size
- Designed for a slim fit
- Mid-weight, slightly stretchy, smooth woven fabric
- Sleeveless design
- Shoulder ruffle
- Thigh-high slit
- Fishtail train
- Standard length
- 97% Polyester & 3% Spandex
- Model wears UK 8 STANDARD and is 1.75 m / 5’9″
2. Soleil Fishtail Maxi Dress in Floral Print

Jarlo London has an amazing summer collection featuring the Soleil Fishtail Maxi Dress in Floral Print. This gorgeous dress features a timeless and romantic fit with cascading ruffle detailing and tiered panels that further accentuate its dreamy silhouette. The intricate design of the delicate floral print will capture attention both near and far, making it perfect for any special occasion or evening out. Its pretty and versatile look is sure to turn heads wherever you go!
- Fits true to size, however, those who are between sizes should take the larger size
- Designed for a slim fit
- Lightweight, non-stretchy, smooth fabric
- Lightweight woven fabric
- Sweetheart neckline
- Cami straps
- Floral print
- Fishtail train
- Concealed closure
- Standard length
- 100% Polyester
1. Cecelia Fishtail Maxi Dress with Lace Button Back Detail

Jarlo London’s Cecelia Fishtail Maxi Dress is the perfect addition to your wardrobe this summer. Cut from the finest chiffon, the maxi dress comes with a beautiful lace button back detail that stands out and offers an elegant look. The skirt also has a subtle fishtail hemline and boasts adjustable straps so you can get just the right fit before heading out for a night on the town. Whether you’re looking for something fun and flirty or something special with an extra touch of style, Jarlo London’s Cecelia Fishtail Maxi Dress will provide all of that and more.
- Fits true to size, however those who are between sizes should take the larger size
- Mid-weight, slightly stretchy fabric
- Cut for a slim fit
- High neckline
- Lace cap sleeves
- Open back with lace detail
- Rouleau button back
- Fishtail train
- Concealed closure
- Standard length
- 95% Polyester & 5% Spandex
- Model wears UK 8 STANDARD and is 1.75 m / 5’9″
Why Jarlo London is unique?
In terms of clothing, Jarlo London provides its clientele with only the most cutting-edge and luxurious options. In Jarlo London, you can find the perfect jacket to top off any outfit, as well as a one-of-a-kind summer dress and jeans for all seasons. No matter how frequently a customer wears an item of clothing, they can rest assured that it is of high quality and will last. In addition, they stay abreast of fashion trends thanks to their in-house design team, and their offerings are regularly refreshed to reflect this. You can always find what you’re looking for in terms of timeless fashion at Jarlo London, as well as the latest trends.
